A keyword is the word or phrase someone types into Google when they are looking for something. In SEO, keywords are the bridge between what your potential customers search for and the content on your website. If you run a WordPress maintenance service in the Netherlands, a keyword might be “WordPress maintenance Netherlands” or “WordPress […]
A meta description is the short text that appears below your page title in Google search results. It is the two-line summary that tells a searcher what your page is about before they click on it. You write it yourself. Google does not generate it — although Google will sometimes rewrite it if it decides […]
SEO stands for Search Engine Optimisation. It is the process of making your website more visible in search engines like Google — so that when potential customers search for what you offer, they find you instead of a competitor. It is not about tricking Google. It is about making sure your website clearly communicates what […]
Yoast SEO is one of the most widely used WordPress plugins — and one of the most misunderstood. Installing it does not improve your rankings. Configuring it correctly does. And even then, Yoast only handles part of what SEO actually requires. Here is what actually matters in the Yoast setup, and what you can safely […]
Most Dutch businesses invest time in SEO — and most of them focus on the wrong thing. They try to rank nationally for broad terms when their customers are actually searching locally. Local SEO is where Dutch businesses have the best chance of ranking quickly and the most to gain from doing it right. What […]
When you search Google for a local business, you often see star ratings, opening hours, or an address directly in the search results — before you even click through to the website. That extra information comes from schema markup. Schema markup is a way of labelling the information on your website so search engines understand […]
When someone shares a link from your website on LinkedIn, Facebook, or WhatsApp, what appears in the preview — the title, the image, the description — is controlled by Open Graph tags. Without them, the platform either shows something random or nothing at all. A poor-looking share preview is a missed opportunity. A strong one […]
An XML sitemap is a file that lists all the pages on your website and tells Google where to find them. Think of it as a map you hand to search engines so they can discover and index your content as efficiently as possible. Without a sitemap, Google can still find your pages — but […]
Google Search Console is a free tool from Google that shows you how your WordPress site is performing in search results. Not how many visitors you have — that is Google Analytics — but specifically what people searched for when they found you, which pages appear in results, whether Google can access and index your […]
SEO is not a plugin setting. It’s a combination of a technically solid website, content that genuinely matches what your target audience is searching for, and — for most Dutch businesses — a clear local strategy. Get any one of these wrong and the others will underperform. Start with the technical foundation If your site […]
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