When someone shares a link from your website on LinkedIn, Facebook, or WhatsApp, what appears in the preview — the title, the image, the description — is controlled by Open Graph tags. Without them, the platform either shows something random or nothing at all.
A poor-looking share preview is a missed opportunity. A strong one looks professional, communicates clearly, and gives people a reason to click.
What Open Graph actually is
Open Graph is a set of tags in your page’s code that tell social platforms what to display when a link is shared. You define the title, description, and image for each page. The platform reads these tags and builds the preview accordingly.
Without Open Graph tags, platforms make their own guess — and the result is often the wrong image, a truncated title, or no description at all.
Why it matters for business
- Your content looks professional when shared — not broken or incomplete
- The right image and title increase click-through rates on shared links
- It gives you control over how your brand appears when others share your pages
How to set it up in WordPress
WordPress SEO plugins like Yoast handle Open Graph automatically. For each page or post, you can set a specific social title, description, and image. This is separate from your regular SEO title — what works in a Google result does not always work as a social share.
Check how your pages look when shared using the sharing debugger tools available from LinkedIn and Facebook — they show exactly what any platform will display. A website checkup covers this. Read more about SEO setup for WordPress.