Gutenberg is the built-in editor in WordPress. It is the tool you use to create and edit your pages and posts. Since WordPress 5.0, it has been the default way to build content — and it has come a long way.
The idea behind Gutenberg is simple: everything on a page is a block. Text is a block. An image is a block. A button, a video, a quote — all blocks. You build pages by adding, arranging, and customising these blocks.
Why it works well
The best thing about Gutenberg is that what you see in the editor is what your visitors see on the website. There is no guessing, no previewing in a separate tab to check how something looks. You edit directly on the page, in context, and the result is exactly what you build.
When a site is built correctly with Gutenberg, editing content feels natural. Adding a new section, swapping an image, updating text — you can do it yourself without needing a developer for every small change.
Do you need a separate page builder?
No. Gutenberg is already a page builder. Third-party page builders — the kind that advertise drag-and-drop editing — add an extra layer of complexity, often slow your site down, and can make your site harder to maintain over time. For most business websites, Gutenberg does everything you need, without the trade-offs.
The key is how the site is set up. A Gutenberg site that is well-structured gives you real editorial freedom. Our theme development is built around Gutenberg from the ground up. Explore more in the WordPress knowledge base.